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Buying a new vehicle is an exciting experience, but beware of dealership upsells, especially when it comes to new car ceramic coatings. Many dealerships are charging a premium for what they claim is a high-quality auto ceramic coating. However, in most cases, they're using a simple spray sealant, not the professional-grade ceramic coating you're paying for.
We recently had a rental vehicle that the dealership claimed had a new car ceramic coating applied. Upon inspection, it was clear that the car had nothing more than a basic spray sealant. The surface was not smooth or slick to the touch, water didn’t bead up as it should on a true auto ceramic coating, and there was no evidence of the deep, lustrous shine associated with professional-grade coatings.
Dealerships often advertise ceramic coatings as a must-have add-on for your new car, promising long-lasting protection and a glossy finish. But what they don’t tell you is that the product they apply is often a spray sealant, which is far less durable and effective than a professional ceramic coating.
- Durability: Lasts 1+ years or more
- Protection: Shields against UV rays, minor scratches, chemicals, and contaminants
- Finish: Provides a deep, glossy shine that’s easy to maintain
- Durability: Lasts a few months at best
- Protection: Minimal protection against the elements
- Finish: Offers a temporary shine that quickly fades
Let’s break down these differences further to see why professional-grade ceramic coatings are the superior choice for your vehicle.
A professional-grade ceramic coating is designed to last. When applied correctly by trained technicians, it chemically bonds with your vehicle’s paint, creating a hard, protective layer. This layer is highly resistant to environmental contaminants like dirt, bird droppings, and tree sap, and it provides excellent UV protection that prevents the paint from fading over time.
In contrast, spray sealants typically offered by dealerships are much less durable. These products sit on the surface of the paint rather than bonding with it. As a result, they wear off much more quickly, often within a few months. This means you'll need to reapply the sealant frequently to maintain any level of protection.
A high-quality ceramic car coating provides a level of protection that spray sealants simply cannot match. The ceramic coating forms a semi-permanent bond with the paint, creating a barrier that is highly resistant to scratches, chemical stains, and etching. This protection helps to maintain the pristine appearance of your vehicle's paintwork for years.
Spray sealants, on the other hand, offer minimal protection. While they can help repel water and provide a temporary shine, they do not offer the same level of resistance to scratches and chemical contaminants. This means your vehicle's paint is more vulnerable to damage, which can lead to costly repairs down the line.
The aesthetic benefits of a professional-grade ceramic coating are also significant. These car coatings enhance the depth and clarity of your vehicle’s paint, giving it a rich, glossy finish that is sure to turn heads. The hydrophobic properties of auto ceramic coatings also make washing your car easier, as water and dirt will bead up and roll off the surface effortlessly.
Spray sealants may provide a temporary boost in shine, but this effect is short-lived. As the sealant wears off, the shine fades, and your vehicle’s appearance can quickly deteriorate.
When it comes to protecting your investment, don’t settle for less. Here’s why you should choose a professional detailer for your ceramic coating:
Expert Application: Trained technicians apply the coating correctly for maximum durability and protection.
Quality Products: We use only the best ceramic coatings on the market, ensuring your vehicle gets the protection it deserves.
Honest Service: We provide a transparent service with no hidden fees or misleading claims.
At our detailing and ceramic coating shop, we believe in delivering true value to our customers. When you choose us for your ceramic coating needs, you can trust that you’re getting a product that lives up to its promises. Our team is dedicated to providing the highest level of care for your vehicle, using only top-tier products and application techniques.
Don't let dealerships take advantage of you with their over priced, underperforming spray sealants. Invest in a real ceramic coating from a trusted professional detailer. Your car—and your wallet—will thank you.
